Paqui Lizana
Global Head of Technology Strategy, IKEA
From aerospace engineering to leading technology strategy at IKEA, Paqui Lizana makes things happen. With an MBA and a background spanning industries (IKEA, SEAT/VW Group, HP Inc.), she has spent 15+ years rewiring organizations to embrace change. Paqui breaks down barriers between startups and established businesses, believing disruptive energy and traditions must unite to create a better future. Her leadership champions human-centered technology solutions. For Paqui, true innovation thrives where tech, nature, and people connect. She empowers diverse teams across generations, driving progress toward a more connected, playful, and sustainable future. Beyond IKEA, Paqui's a relentless experimenter. From coding projects with her grandma to Halloween-worthy FX makeup, she sees life as a constant MVP – the best is yet to come. She mentors globally on responsible tech, advises sereveral AI startups, and researches the intersection of humans x machines. Her greatest innovations? Her two blond kids, who inspire her to live fully in the present.
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