Director of Women's Health, Holland & Barrett
Lina is the Director of Women’s Health at Holland and Barrett. Previously she was the CEO and co-founder of Parla. After experiencing multiple pregnancy losses, difficulty conceiving and preterm birth, Lina became acutely aware of the gaps in women’s health care. She founded Parla in 2018 with the mission to improve women’s access to expert support and health education. She quickly grew the company to serve thousands of women in over 80+ countries before being acquired by Holland & Barrett in early 2022. Lina believes that women's health care should address the physical as well as mental health needs across a women's life-span. She is passionate about women’s health and entrepreneurship leading her to support a wave of new women in the space and she regularly mentors female founders. Lina is also a regular public speaker advocating for women’s health issues at various events like GIANT Health, VivaTek, HIMSS Health and Femtechnology Summit. Born in Brazil, she lives in London with her husband and 3 children.