Kate Evans
Global Senior Director, Marketing & Digital, Women’s Health, Perrigo
Results-driven and passionate Senior Marketing Director with over 20 years of consumer marketing experience across diverse roles, countries, and categories. Combining consumer-centricity, strategic marketing, and commercial acumen, Kate has a proven track record of driving business success and spearheading best-in-class campaigns and launches at Boehringer Ingelheim, Sanofi and HRA Pharma. Kate is now Global Senior Director within Perrigo’s new Women’s Health organisation, who are responsible for the ground-breaking OTC switches of daily birth control in UK and US. Here she leads the global brand, digital, and innovation teams, setting the strategic direction for the Women's Health portfolio. Her achievements include defining and publishing the mission and strategies for the new business segment, leading transformative data-driven approaches to digital innovation, and developing balanced innovation pipelines to drive substantial business growth.
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